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Home Health

Home Health Sales Leadership


Cindy Player Headshot

Cindy Player
Sales Manager - Orange County and Palm Desert

When joining Mission in 2011 Cindy brought with her an array of healthcare sales and marketing experience. She initially began working in physical therapy sales before transitioning into home health. Cindy's dedication to reaching and exceeding sales goals as well as her strong commitment to customer service and satisfaction led her to being named Mission's 2012 Employee of the Year. As a result of her success Cindy has quickly moved into a management position with Mission overseeing the Riverside County sales team. Cindy looks forward to leading her team in the continued growth of Mission Healthcare in Riverside County. When she is not working Cindy enjoys spending time with her family and appreciates theater, wineries and loves a good book.


Denise Carter

Denise Carter
Regional Director of Sales - Ventura County

With a smiling face and infectious personality, Denise Carter is a local “celebrity” with deep roots in Ventura County. She now brings 20+ years of experience to Mission’s home health services. With an expertise in facilitating families in the midst of crisis, Denise is a passionate advocate with unlimited community resources who received a “Above and Beyond” award in 2015. Ventura County is also the home for Denise and her husband, Wills, who have raised three children plus seven grandchildren and one grand dog, Jaxx. When not in Mission mode, Denise can dominate the stage with contemporary stand-up comedy, network and organize a fabulous fundraising event, or plan the perfect party for her family or friends. Remember, if there’s a healthcare event going on, look for Denise; you can’t miss her.


Victor Hawkins
Sales Manager - Central San Diego

Victor Hawkins began his healthcare sales career in October 2006 when he was hired on with April Healthcare to grow the business for DME, and respiratory equipment sales in La Jolla. He quickly became a top producer earning the Producer of the Year award in 2007. After that Victor was always a leader in sales, and consistently hit 100% to goal for each year that followed. In June 2011, Victor started his home healthcare sales career with Mission Healthcare. Since that time he has been a top producer with the company, and to date has earned the most home health referrals as a whole in Mission's history. He achieved the Top Producer Award in 2012, and Missions MVP Award in 2015. When he's not at work Victor enjoys surfing, snowboarding, and spending time with his wife and two kids.


Alex Asaro
Sales Manager - South San Diego

Alex was born and raised in San Diego, where he attended San Diego State University and lives with his wife and two daughters. Alex’s first experience in Healthcare came when he was a lifeguard instructor and went through EMT certification while he was in college. He has 5 years experience working in Home Health and has been with Mission Healthcare since 2013. Alex was the 2014 Mission Healthcare Marketer of the year. When he isn't working, he can be found coaching or taking his daughters to soccer, spending time with his family and friends, camping or out on the road for a run or a ride on his bike.


Mark Ortega
Sales Manager- North San Diego

Mark majored in Biological Sciences at California State University of Fullerton where he was attending on a football scholarship. A sports ending back injury introduced him to chiropractic care. Quickly becoming a fan of this form of therapy, he then transferred to the Los Angeles College of Chiropractic where he completed his Biology degree and graduated with his Doctorate in Chiropractic. Over the next 8 years, Mark balanced his time rehabilitating collegiate and professional athletes post spine surgery with sales and marketing efforts to promote the clinics rehabilitation services. After finding his passion in sales, Mark transitioned his career to marketing healthcare related services. 13 years later, he has represented services in disease management, respiratory DME, orthopedic implants and most recently home health and hospice with Mission Healthcare. Since 2012, Mark has worked as a sales professional with Mission. He truly believes the company’s culture combined with its passion to provide excellent patient care is second to none. In his free time, it’s all about family. Mark enjoys camping, riding ATVs and just about anything outdoors with his wife Sylvia and son Kameron.